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Variant Covers


Many comics are released with multiple different covers featuring variant cover art. Through your subscription, you can specify which of these variant covers you would like to receive.

Regular, Non-Incentive Covers

Setting Default Preferences

You can visit your Subscription summary page to set general preferences for your subscription. If you choose "One Cover," we will pull one of the "standard" covers of a book for your subscription. Most often, this will be the "A" cover or regular cover. For books that have multiple covers in equal ratio, you will receive one of them at random. If you select "All Covers," we will pull all of the standard covers for you.

Setting Preferences on a Specific Title

Perhaps you usually want one cover of each issue you receive, but for one title, you'd like to get them all. If you visit your list of subscription titles, you can set a preference for each title. This will override the default preference on your subscription. Your title list will also indicate which titles have upcoming issues with variant covers.

Selecting Covers for a Specific Issue

If you visit your Cover Selections page, you can specify exactly which cover(s) of upcoming issues you would like to receive. Just alter the quantity field next to any cover and click "Update Issue." If you change your general preference for a title, any issues that you have manually changed will not be affected. Selecting covers manually is the only way to get some premium covers, including those that cost more than the regular cover price and those that feature mature content.

Retailer Incentive Covers

Some covers are supplied to retailers in limited quantities, usually based on how many "regular" copies are ordered. Sometimes, demand for these covers outstrips our supply, so we have introduced a silent-auction system to determine who receives these covers. On your Cover Selections page, incentive covers will have a "Bid" box instead of a quantity box.

How does bidding work?

Each subscriber privately bids however much he is willing to pay for a given cover. In the case of equal bids, the one that was entered first takes precedence. When we determine how many copies of a cover we will receive, we will "confirm" that many bids in order from highest to lowest. The lowest confirmed bid determines the price that everyone who receives the cover will pay for it.

Here's an example: Amazing Spider-Man #590 has a one-in-ten Wolverine cover. The minimum bid is $4.99, and we receive the following bids for it:

MJ: $10
Peter: $8
Ben: $5
May: $4.99
Eddie: $4.99

May's bid is considered to be higher than Eddie's because it was placed first. We find out that we will receive 4 copies of the Wolverine cover, so we confirm the top 4 bids. May has the lowest successful bid ($4.99), so everyone will pay $4.99.

Any time we have enough copies of a cover to fill all bids, everyone will pay the minimum bid, even if the lowest bid is above the minimum. We have found that in over 90% of cases, all successful bidders will pay the minimum bid price for a cover. If you would really like to receive a cover, we recommend bidding at least a few dollars over the minimum; it is still very likely you will only pay the minimum price for the cover.

Automatic Minimum Bid

If you would like to bid automatically on incentive covers that are available for books in your subscription, you can set an Automatic Minimum Bid on your Subscription page. This will cause a bid to be entered on any upcoming incentive cover whose minimum bid price is less than or equal to the amount you specified. Your bid on a given cover will be the minimum bid price for the cover. If you wish to bid above the minimum on any cover, you will need to enter a bid manually for that cover.

Early Bidding Deadline

Each incentive cover on your Cover Selections page has an Early Bidding Deadline. If one is not noted, the deadline has already passed. This is the last day that bids can be placed on a given cover before we must finalize our orders with the publisher. After the deadline has passed, we will confirm bids that we expect to be able to fill based on how much product we expect to receive. Confirmed bids cannot be retracted or changed, and they will be filled at the confirmed price even if later bids (placed after the deadline) are higher. Bids placed after the deadline, or those placed before the deadline but not expected to fill, are unconfirmed bids. These can be changed or canceled any time and will be considered for fulfillment after confirmed bids if we receive extra copies.

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