In 'Ball in the Hall,' Archie and Sayid search the school for the prankster behind the dangerous bouncing ball. Jughead races through a hotdog contest in 'Comp-Eating' only to walk away when he's almost at the finish line. It's hard to make it in the comics business, and as Chuck and Archie learn in 'E-Con-Nomics,' you have to stay away from the merchandise if you hope to profit from your own. With the arrival of his new smart phone/'best friend' in 'Phone a Friend,' it might not be long before there's no one left in Riverdale to call.