Holy phenomenon! In the way-out year of 1966, the action comedy Batman starring Adam West premiered and triggered a tsunami of super swag, including toys, games, Halloween costumes, puppets, action figures, and lunch boxes. Meanwhile, still more costumed avengers sprang forth on TV (The Green Hornet, Ultraman), in movies (The Wild World of Batwoman, Rat Pfink and Boo Boo), and in animation ("Space Ghost," "The Marvel Super Heroes"). Zowie! traces the history of the superhero genre from early films, through the 1960s TV superhero craze, and its pop culture influence ever since. This history, in pop art colors that conjure the period, spotlights the coolest collectibles and kookiest knockoffs every '60s kid begged their parents for, and features interviews with the TV stars (West, Burt Ward, Yvonne Craig, Frank Gorshin, Burgess Meredith, Cesar Romero, Julie Newmar, Van Williams), the artists behind the comics (Jerry Robinson, Dick Sprang, Carmine Infantino, Joe Giella), and others.